Retail Industry training & Leadership development
Tailored Strategies for Every Transition
The need from businesses for competent graduates with strong managerial abilities and knowledge of the retail industry led to the creation of this unique degree, which is the only one in India dedicated exclusively to the retail sector.
The rigorous Certificate Program in Retail Business Management (RBMP) covers a number of retail industry topics, such as:
- Overview of Retailing and Types of Retail
- Targeting and Reacting to Customers
- Formulating a Retail Plan
- Analysis of Location
- Design and Layout of the Store
- Planning for Merchandising and Assortment
- Pricing Strategies and Promotions
- Accelerators of Margin and Strategic Profit Model
- Management of Human Resources
- Retail Marketing, Branding, and Promotions
Learn about the retail industry and how advanced data mining and predictive analytics are used there. Learn the fundamentals of quantitative marketing, with an emphasis on RFM (Recency, Frequency, Monetary) analysis, churn modeling, shopper analytics (Market Basket/Association analysis), segmentation, best customer analysis, campaign response modeling, cross-selling modeling, propensity scoring models for prospective buyers, and much more.
A general grasp of the retail industry will be covered in the course, and each of the aforementioned areas will be taught practically using business examples and pertinent data. Special Note: We will be teaching you about the use of analytics and data mining in the retail sector.
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