Business Management Program
LEARN THE DO’S & DONT’S OF RETAIL
A rigorous curriculum, the Certificate Programme in Retail Business Management (RBMP) aims to improve leadership in the Indian retail industry. Participants in this program can assess their own retail tactics, learn about newer models from domestic and foreign markets, and investigate a range of issues that are common to this sector.
How will we do it?
In order to help participants stay ahead in a highly competitive market, we organize training programs that include pertinent case studies, lectures, and panel discussions. The program's study component will enable participants to gain firsthand knowledge about excellent practices. Participants in the curriculum can directly apply the concepts they have learned to their own real-life business situations through an action learning project. As a result, the curriculum gives participants a comprehensive understanding of the retail industry and equips them to spearhead the Indian retail revolution.
Learning Objectives
Explain how retailers are impacted by the decision-making process of consumers.
Recognize how adjustments to operational factors (such as price, COGS, demand, and expenses) impact profit.
Explain how technology impacts each and every channel member in retailing.
Recognize markups, margins, discounts, offers, and other aspects of retail pricing theory and practice.
Create a retail strategy that targets a certain demographic, encompassing:
A preliminary idea for the type of retail and the region
A thorough examination of the target audience’s benefits, psychographics, and demographics
Internal and external store layout and design
Create a merchandise mix and assortment (stock the store with goods).
Creating a marketing strategy to explain your advantages to the customer
Including a human resource strategy to ensure that the appropriate personnel are employed at the the time
- A section on pricing and finances that includes creating pro forma statements
The instructional sessions offer a variety of learning techniques, such as group projects, case study discussions, lectures, and simulations.
You will acquire both general business skills and retail-specific knowledge in the Retail Business Management Certificate program. Its goal is to get you ready for general business management.
In both real-world and virtual settings, you will discover the finest practices for retail in India.
Along with learning about the development of technology, consumer behavior, and visual merchandising in the industry, you will also acquire knowledge of retail-related fields like logistics and supply chain management, retail design, and more.