Research on E-Commerce Keywords
1. ECommerce Keyword Research: What Is It?
Before entering a target market, one should determine how well-liked a product or service is there. It is a very basic yet crucial step. Finding pertinent answers could be accomplished in a variety of ways. For instance, you might easily make educated guesses about whether a particular service, product, or business model would be successful in your community. You’ve resided there. You understand the market rather well. However, this would not apply to a company that is established in Egypt and wishes to grow into the GCC. Here’s where keyword analysis, which is a component of market research, may help and offer a knowledgeable viewpoint.
Using information gleaned from eCommerce keyword research
2. Brand-based keyword analysis for a certain sector
Businesses can compare themselves to other brands by knowing which brands are performing well in the target market location. Here, “doing well” merely refers to search popularity. This evaluation is significant because it provides insight into a company’s potential competitive standing within the target market. It would be challenging to enter into the top 10 brands, for example, if the investigation reveals that they are international behemoths and your company is a relatively new brand. You can look at the next ten spots. The goal is to identify a place on that list that can be achieved.
Visual 01
The search volume data for various brands in the beauty product market across four countries is displayed in the above chart (Visual 01). The figures against each brand demonstrate the rise in that brand's popularity over a certain time frame. In terms of identifying any market leader for the region, there are very little parallels in the data throughout the four countries, perhaps with the exception of a few names. Whether we look at one market or all four, the popularity of many brands is comparable. It's not necessary for these top performers to lead the market. It merely shows that a lot of people have looked for these brands (and their goods).
The stark contrast between the top performers and the other players is another intriguing aspect of this data point. Additionally, these businesses must have taken some different actions to have this effect on the data for this period, given the increases in search volumes of the top performers on the list. Additionally, some of them can be new players that gained notoriety during this time. And this applies to all four countries, not just one. It is also conceivable to derive the distant but plausible conclusion that consumer behavior is skewed toward experience and novelty.
3. Keyword research based on the market for several product categories
Only a few general estimations are revealed by an industry-wide keyword study. This is a fantastic place to start. However, following this preliminary evaluation, it is crucial to determine the state of various product categories in the targeted areas. The focus of this study moves from rival brands to the relative market appeal of various product categories. Businesses can utilize this information to adjust their focus because not all product categories would be successful in every market. A market-based keyword analysis for various product categories across four different national marketplaces is shown in the chart below.
Visual 02
Individual search volumes for product categories are displayed for each country's market in the data point (Visual 02) above. In general, the UAE market dominates every product category, with the exception of makeup, where Saudi Arabia is the market leader. In Kuwait and Qatar, search volumes are comparatively low across all categories when compared to the United Arab Emirates and Saudi Arabia. Even if Saudi Arabia and the United Arab Emirates seem like comparatively more attractive markets, it is still reasonable to assume that competition will continue to be fierce in these two nations.
The popularity of the products in the three product categories—skin care, makeup, and hair care—in all four nations may be inferred from the high search volumes in these areas. Naturally, one would think that these categories would likewise show higher levels of demand. Intent is a crucial factor in keyword analysis, which is why we are mentioning this. Certain keywords indicate that a person intends to purchase a goods when they search for it online. How many people do you know look for personal care or cosmetic products for reasons other than making a purchase?
4. Keyword research based on the market for a specific product category
Thus far, we have looked at keyword research analysis for a whole industry, as well as for several product categories compared to various market areas. However, not all product categories are handled by every brand. For example, a company that sells beard care products would like to know what’s going on in the beard market. A country-by-country evaluation in the same niche would be of further interest. This makes it necessary to do keyword research that focuses on particular product categories. This aids companies in refining their evaluation of the popularity of product kinds within a category. Using the same example, a beard care firm cannot simply know that a certain market has the highest volume of searches for beard care products. What happens if the company specializes in beard oil rather than shampoo or conditioner?
Visual 02
The search volume data for several product types in two chosen market regions is displayed in the above chart (visual 03). Since the focus of this research is on what is happening within the product categories, the names of the categories as they appear in the chart can be disregarded. According to the graphic, hand wash products are highly searched for, particularly in Saudi Arabia and the United Arab Emirates. This also applies to the area of detox drinks. However, that conclusion is rather clear. We can consider the foot cream category. Here also, Saudi Arabia and the UAE have the tallest bars with the former doing slightly better. So, for a brand that specialises in foot cream products and if one market has to be considered for further evaluation, it would be Saudi Arabia. No final decision regarding market selection could be made from this data interpretation alone. Research on other parameters must also be considered for business modelling, business planning and business strategy formulation.
- Research on E-Commerce Competitors
- Customer Research for E-Commerce
- Research on E-Commerce Pricing
- Demand Analysis for E-Commerce
- UX Research for E-Commerce
5. Important Takeaways
It might be very difficult to gain a glimpse of the trends in an unknown market region without conducting keyword research. Being in one country or state makes it practically impossible for brands and companies to make an informed judgment about how well-liked the same or comparable companies and goods are in another.
It might be very difficult to gain a glimpse of the trends in an unknown market region without conducting keyword research. Being in one country or state makes it practically impossible for brands and companies to make an informed judgment about how well-liked the same or comparable companies and goods are in another.
To reiterate, however, keyword research is not enough on its own. However, keyword research can be an effective tool when paired with studies on other factors including consumer behavior, competition, pricing, demand, and user experience.
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8. Important Takeaways
It might be very difficult to gain a glimpse of the trends in an unknown market region without conducting keyword research. Being in one country or state makes it practically impossible for brands and companies to make an informed judgment about how well-liked the same or comparable companies and goods are in another.
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